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FARMERS MARKET MOVING TO MAPLEWOOD POOL

Springfield Avenue Partnership dropping weekly event; Township to take over costs, oversight

farmers.jpgThe Springfield Avenue Farmers Market is slated to be taken over by the township and relocated to the Maplewood Pool, according to Mayor Vic De Luca and TC Member Fred Profeta.

Both confirmed that the Springfield Avenue Partnership, which has been operating the market on Springfield Avenue at Indiana Street, chose Monday to give it up. The Township Committee will consider the issue again at next Tuesday's meeting, where it will likely direct township officials to begin efforts to take over the market and operate it at the pool parking lot.

"They have been wanting for some time to see some benefit," Profeta said. "They decided it would be a good idea for the town to take it over."

Profeta had first put forth the idea of a change several weeks ago, seeking to expand the space and opportunity for more farmers to use the weekly event, which runs each Monday afternoon  from May to October.

The Township Committee discussed the idea a week ago and agreed to offer the pool as another option, and a township takeover of the operation.

"I don't think there was a tangible benefit to the business community to have it on Springfield Avenue," said De Luca, who is also part of the Springfield Avenue Partnership. "I don't think the benefit was there, but I do think we need a farmer's market."

De Luca said only two farmers set up stands at the current location, with several retailers using the site to sell baked goods and non-vegetable items. He said a larger space would likely mean more farmers.

The Springfield Avenue Partnership had spent about $2,000 per year on the project, with much of the funds going to advertising. Profeta said the township would have to pick up the cost at a time when it is facing a $2.5 million deficit and just announced plans to lay off 17 employees and institute furloughs for others.

But he said Maplewood would likely not have to spend as much on advertising. He also noted that the partnership receives township funding. De Luca said about $300 per year is paid to Jersey Fresh, which promotes farmers markets statewide.

"It is a service for the town, I think it is a valuable option to get fresh vegetables and something from the farmers," the mayor added. "It helps provide something for people of limited means."

But for those on Springfield Avenue, it will be a lost attraction.

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